jay-z heads boycott on cristal bubbly
citing what he considers to be racist comments made by the managing director of cristal's parent company in the economist, he once glorified in song.
Asked by the magazine if the association between Cristal and the “bling lifestyle” could be detrimental, Rouzaud replied:don't worry jay, i've got your back. no more cristal breakfasts for me, either!
“That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
‘I view his comments as racist’
The comments left a bad taste in Jay-Z’s mouth. The rapper said he would pull Cristal from his small chain of popular sports lounges — where bottles of Cristal sell for $450 and $600 — as well as from his personal flutes.
“It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘hip-hop’ culture as ‘unwelcome attention,”’ Jay-Z said. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”
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