the wsib is the government agency in ontario, canada that promotes workplace safety and manages workers comp. a while back, they launched a campaign called prevent-it, which aims to make people aware of the dangerous hazards that exist in their workplaces.
a cornerstone of the campaign is a series of tv ads that depict workers suffering terrible - even fatal - accidents on the job. the spots are graphically violent to the point of being almost bizarre. they’re also incredibly memorable, which hopefully means that they’ll be effective in keeping candians from getting devastatingly and disgustingly hurt while working. i guess you could call it a “scared safe” approach.
from what i can gather, two of the spots were created last year and there are two new ones that made their debut recently. take a look at the most mind-scarring of the bunch below. um, WOW!
more of these can be found by clicking the “related videos” link on this youtube page. (if someone finds a better way to link to the whole batch, please suggest it in the comments below).
(thanks, big grig.)
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gary tijuana said,
Good god this is amazing. I mean what the hell!
Here’s the link to the other videos posted by this user: http://www.youtube.com/profile_videos?user=ctaciuk
not sure if that’s the complete collection though, but you’re right, they’re all memorable. And awesome.
j. keith van rappin said,
holy cow! along the same line, though much less graphic, i recall an anti-smoking commercial where a lady smoked a cigarette out of her neck after explaining that she had throat cancer and lost her voice without mechanical help. wish i could find a link. it was one of the most memorable commercials i’ve ever seen.
in my search, ran across austrailia doing something similar of late. http://www.theage.com.au/news/national/explicit-antismoking-ad-rated-m/2007/05/31/1180205396370.html
grensley said,
wow. that’s pretty amazing. i’ve been thinking quitting my desk job going back to work in the kitchen… i never had to transport gallons of boiling water on floors without safety mats but i always knew that the industrial sized mixers were a liability waiting to happen.
Jude said,
good fucking god.
…so, did she wind up getting hitched or what?
DJ Fretless Bass said,
jesus e, now i can’t finish my yummy sushi lunch. that was scarifying.
Anonymous said,
Notice how they subtly blame the worker, not the employer? That’s because WSIB represents employers (who are the only ones paying into the fund). And that’s why WSIB will do whatever it can to avoid paying compensation to that injured worker. That woman in the video would realistically spend the rest of her life in poverty fighting the WSIB for compensation. The WSIB is spending big bucks on these ads instead of compensating injured workers. Check out the Canadian Injured Workers Society at http://www.ciws.ca for a real eye-opener.
Anonymous said,
These ads should be removed from T.V. They played one afternoon while I was watching T.V. with my 4 year old daughters. I tried turning the channel right away, but they did see some of it. I seen my sister hit by a car years ago and it still gives me nightmares today. These ads are harmful!