30 years after the [Pepsi Challenge] commercials debuted, neuroscientist Read Montague was still thinking about them. Something didn't make sense. If people preferred the taste of Pepsi, the drink should have dominated the market. It didn't. So in the summer of 2003, Montague gave himself a 'Pepsi Challenge' of a different sort: to figure out why people would buy a product they didn't particularly like.
Tuesday, April 19, 2005
watch – frontline's look at marketing and advertising. there's some cool accompanying written content; the bit about is especially interesting.