now they’re projecting ads on the bart tunnel walls



this target advertisement caught my eye on the morning commute. visible on the left side tunnel wall between montgomery and embarcadero bart stations. appears to use a zoetrope effect. youtube has conveniently slowed the video down for us to see better.

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    This entry was posted on Thursday, March 22nd, 2007 at 3:18 pm and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

    • 6 comments

    1. Justin
      March 22, 2007 at 3:45 pm

      The PATH system in NY & NJ had a similar ad for Nissan in one of their tunnels a couple of years ago. It is definitely an interesting medium.

    2. Anonymous
      March 22, 2007 at 5:04 pm

      I’m surprised that the BART riders don’t have seizures

    3. Anonymous
      March 23, 2007 at 8:19 am

      that’s a silly comment,
      it’s no different than television viewing! i have seen this in person and it does not flash at all like it does in this video, probably same problem filming this as you get when you film a tv or computer monitor

    4. Anonymous
      March 23, 2007 at 4:06 pm

      Silly comment? I think it’s a very fair comment. I don’t live in the bay area or any other city with a subway system, the only reference I have is that posted youtube video. People with epilepsy like myself know that the strobing effects of a light in a typical subways ride can trigger a seizure. So I actually your comment is silly one.

    5. kumar
      March 25, 2007 at 11:00 pm

      i’m with anonymous #1. didn’t you ever watch max headroom?

    6. lil c
      March 26, 2007 at 7:18 pm

      i was on a southwest flight last week and the overhead baggage bins all had ads for the san diego zoo plastered on them. talk about captive audience!