creative commons’ viral video fundraising campaign



as part of creative commons’ annual fundraising campaign, cc is becoming the first nonprofit organization to raise money through online video sharing.

cc has uploaded several short videos (which explain cc licenses and talk about how the creative commons project began) to revver, a video-sharing platform that uses creative commons licenses to help creators make money from their work.

revver attaches a short ad at the end of each video on its network. when a viewer clicks on the ad, revver splits the resulting ad revenue with the video’s creator. usually, it’s a 50/50 split, but revver is giving creative commons 100% of the money its videos make through december 31, 2006.

so, watch cc’s revverized videos (or help spread them by embedding them on your blog, myspace page, or web site), check out the ads at the end, and help creative commons make some moolah.

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